Web Analytics Architect (all genders)
We are looking for a full-time Web Analytics Architect (all genders) for The Marcom Engine at our Munich location as soon as possible.
Always ahead of the trend: For one of the world’s leading automobile manufacturers, The Marcom Engine brings together process and organisation design, digital media and digital marketing, data science, experience design, technology management, app development, e-commerce and project management. All these facets coalesce to form a unique customer journey management platform. In interdisciplinary teams, we develop data-driven, next-generation marketing for 26 markets.
Web Analytics Architect - Munich (all genders)
We are looking for you:
An experienced Tag Management Specialist with deep expertise in Adobe Launch, JavaScript, and Web Analytics, specialized in supporting international brands. You're proficient in architecting, deploying, and optimizing tagging solutions for marketing, advertising, and web tracking. You've got strong problem-solving skills, can work effectively in cross-functional teams, and have a solid understanding of the digital marketing ecosystem.
What you can expect:
- Develop and maintained Adobe Launch implementations for multiple markets.
- Integrate third-party marketing pixels, tracking scripts, and event-based analytics.
- Collaborate with engineering and marketing teams to ensure proper tag deployment.
- Implement JavaScript-based tracking solutions for advanced user interactions and ecommerce tracking.
- Monitor and troubleshoot Adobe Analytics data discrepancies and tracking issues.
- Optimise performance through efficient tag firing to minimize page load impact and improve user experience.
- Cross-functional Collaboration: Work closely with developers, marketing teams, and analytics stakeholders to translate business requirements into technical implementations.
What we expect from you:
- 3-5 Years experience in a technical role within web and digital analytics
- Adobe Launch Expertise: Advanced knowledge in setting up and managing Adobe Launch data layers, rules, and extensions.
- JavaScript Development: Strong proficiency in custom JavaScript coding for tracking implementations, debugging, and troubleshooting.
- Web Analytics & Tagging: Hands-on experience with Adobe Analytics, Google Analytics (GA4), and other web tracking tools.
- Marketing Technology Stack: Familiar with Adobe Experience Cloud, Google Tag Manager (GTM), Server-Side Tagging, and Consent Management Platforms (CMPs).
- Data Layer Architecture: Ability to design, document, and implement scalable data layers for marketing analytics needs.
- Compliance & Privacy: Knowledge of GDPR, CCPA, and other data privacy regulations affecting digital analytics tracking.
- Knowledge of information security and information security awareness
What you can expect from us:
- Onboarding: With personal mentoring and digital onboarding sessions, we ensure your perfect start
- Further Education: Your development is important to us. Whether through our internal campus training program to expand your technical, methodological, or personal skills, voluntary language courses, or regular coaching sessions – we keep you up to date
- Flexibility: With flexible working hours, mobile office, and job-sharing models, you can adapt your job to your life – and not the other way around
- Fun: Who works must also take a break – with us, you have plenty of opportunities through regular after-work and team events (also virtual if necessary)
- Sports: Extensive sports program as well as mobility through agency bicycles and e-bikes/e-bike leasing
- Accessibility: Our modern office in Munich’s creative district is perfectly located and easily accessible
- Internationality: As an internationally operating agency group, you have the opportunity to network and exchange ideas with colleagues from various disciplines around the world
Then we look forward to receiving your detailed application documents, including your salary expectations and earliest possible starting date.
We have made it our goal to create an inclusive culture where all forms of diversity are seen as added value for our agency group. We are also on a first-name basis here - from interns to management. This reduces unnecessary distance, fosters personal exchanges and enables us to work at ease and effectively with each other. We welcome applications regardless of gender, age, ethnic and social background, sexual orientation or religion. We are committed to equal opportunity and participation and we particularly encourage applicants from underrepresented groups to apply with us.
Contact Person
Mike Neal
Apply now on karriere.serviceplan.com
